Intimate brightening is going mainstream and is poised to capture a significant portion of market share in the multibillion dollar industry for skincare and beauty services. What was once considered a niche service, or even taboo, has evolved in recent years to become a much sought after self care luxury. Luckily, brands like Prana SpaCeuticals are making it easier than ever, with products and protocols that eliminate any guesswork and specifically target intimate skin.
Intimate brightening can be used to describe services that address discoloration of intimate skin, but also extends to other areas, including the underarm area, inner thighs, and buttocks.
The primary purpose of intimate brightening is to address dark spots and discoloration that appear along the bikini line, the underarms, and any areas where the skin is especially delicate. Although it closely resembles hyperpigmentation , most discoloration in intimate areas is actually the result of hyper-friction from coarse hair, tight clothing, or skin rubbing against other skin.
Over time, these factors can contribute to the deterioration of the epidermis, causing it to become darker and develop a rough texture. Hyper-friction is very common and mostly harmless, but poses a cosmetic concern for women and men who regularly wax or shave these areas. Given the popularity of hair removal services in recent years, it only makes sense that more clients are seeking treatments to correct discoloration and create a more uniform skin tone.
Additionally, as more consumers adopt a whole-body approach to wellness, intimate brightening services can be considered an extension of any skincare, beauty, and self-care routine. Intimate brightening protocols are quite similar to other skincare treatments but the biggest difference will be the use of products specifically for intimate care. All products in the Prana collection avoid harsh lightening agents like hydroquinone, or resorcinol, which could be potentially damaging to intimate skin.
