There are many factors that have contributed to the success of Zara but one of its key strengths, which has played a strong role in it becoming a global fashion powerhouse as it is today, is its ability to put customers first.
The sub-brand Zara TRF offers trendier and sometimes edgier items to younger women and teenagers. Its first store featured low-priced lookalike products of popular, higher-end clothing and fashion. Amancio Ortega named Zara as such because his preferred name Zorba was already taken. This led to the opening of 9 new stores in the biggest cities of Spain. In , Inditex was incorporated as a holding company, which laid the foundations for a distribution system capable of reacting to shifting market trends extremely quickly.
Today, there is hardly a developed country without a Zara store. Zara now has 2, stores strategically located in leading cities across 96 countries. Its founder, Amancio Ortega, is the sixth richest man in the world according to Forbes magazine. The revenues of Inditex was USD The other fashion brands in the Inditex portfolio are:.
Zara Home: Home goods and decoration objects founded in Operating in markets, 70 of them with stores. Operates in markets, 75 of them with stores. Massimo Dutti: High end clothing and accessories for cosmopolitan men and women acquired in Operates markets, 74 of them with stores. Bershka: Blends urban styles and modern fashion for young women and men founded in Operates in markets, 74 of them with stores.
Stradivarius: Casual and feminine clothes for young women acquired in Operates markets, 67 of them with stores. Oysho: Lingerie, casual outerwear, lounge wear and original accessories founded in Operating in markets, 58 of them with stores. Operating in markets, 17 of them with stores. These corporate properties house large companies including Facebook, Amazon and Apple, and prestigious luxury and retail brands.
