Lisbon considers its digital transformation journey entails a transformation process much larger than technology alone, one highly reliant on people and processes. VoxPop will play a particularly important role in our journey as it will look into non-technological challenges to ensure a sound and resilient ecosystem governance, and ways of defining and adopting new business models.
Likewise, we believe promoting user-centricity to be a fundamental piece of the puzzle, one to ensure both citizens and companies have a voice. Lisbon, the capital city of Portugal, offers a unique set of features favourable to the global entrepreneurial community: reasonably well-connected, highly skilled workforce with good command of English, charming landscape and lovely climate.
But with a territory of km2 and a resident population of around , inhabitants, along with a substantial daily commute inflow from neighbouring councils that doubles the number of city users every day and over 10 million tourists a year, the city has to find ways to effectively accommodate the needs of its users, namely by ensuring a proper functioning of its mobility system, one of the key levers of the local economy.
VoxPop will then approach the mismatch between the efforts that have been channelled to enhance the mobility system and the expectations and needs of the city users, by tackling a combination of challenges: - the paradigm of data underuse in a data overflow environment due to dormant, scattered and siloed operational data; - misrepresented understanding of user needs; - lack of systematic approaches and solutions currently not embedded in daily operations to enable future use; - inability to manage the public space effectively, to some extent prompted regulatory blind spots; - vendor lock-in and concerns around data usage practices by the private sector.
VoxPop aims to translate multi-party data into actionable intelligence through the creation of a sustainable and responsible public and private data-sharing ecosystem intended at: 1. On a strategic level, the envisaged objective is to increase the efficiency of the urban mobility system by enhancing the effectiveness of the mobility services provided. This will lead to an increased quality of life and a more competitive local economy, while at the same time contributing to the reduction of the negative environmental impacts namely CO2 emissions and air pollution.
