Your web browser is no longer supported. To improve your experience update it here. News National. The growing industry of 'sugar' relationships. By A Current Affair Staff. Tweet Facebook Mail. High-flying professionals who claim they don't have time to meet partners are paying hundreds of thousands of dollars for a young 'sugar baby' mistresses. Doctors, lawyers, sport stars, entrepreneurs, real estate tycoons and married men are scouring dedicated websites to find the local income, expectations, physical descriptions and photographs of young women.
Two A Current Affair producers went undercover on dozens of dates organised through the website 'Seeking Arrangements', with one posing as a wealthy "sugar daddy" and the other as a straight-talking "sugar baby".
Some of the "sugar babies" are as young as 18, with 30 percent of the "sugar daddies" wanting to employ the undercover female producer said to be married.
As the producers discovered, the sad reality of the industry is that the majority of young women who spoke with the undercover male producer were young, university student looking for an older man to pay for their fees and necessities, or young single mothers looking for quick cash.
However one person who refutes that she is a vulnerable young "gold digger" is Queensland executive assistant Jess, 26, whose surname has been withheld at her request.
