Their stunning performance alongside superstar singer Beyonce at the Billboard Awards brought them to the attention of a global audience. And now French dancers Les Twins have been chosen to front lifestyle brand New Era - famous for its branded caps loved by the hip-hop fraternity - in a stunning new campaign.
The twin brothers from Sarcelles, France are known for their performances with Beyonce, and the singer's husband, rapper Jay-Z, enlisted the pair to appear in a viral video for his brand Rocawear. Jump to it: French dancers Les Twins have been chosen to front lifestyle brand New Era - famous for its branded caps loved by the hip-hop fraternity - in a stunning new campaign.
More recently they danced alongside Missy Elliot as she performed an exclusive set for Hennessy, which included a preview of a brand new track produced by Timbaland.
TV founder Jamal Edwards. Fittingly the campaign focuses on self-expression and individuality of which the dancers who first rose to fame on French talent show Incroyable Talent, and have appeared on the Ellen DeGeneres show, have plenty. The lookalike pair showcase their moves in an innovative video by acclaimed director Kim Albright, who captured their signature moves using effects commonly used in the filming of action sports β a method which perfectly reflects their unique talent and creative energy.
TV, and footballer Darren Bent. While capturing their signature moves may prove difficult for some, fans of the duo can at least emulate their style by picking up one of the New Era Major League Baseball collection of caps. The caps are exclusive to Foot Locker stores in the UK. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
