Savvy Games Group is committed to expanding the positive benefits of games and is dedicated to creating more opportunities for participation and progression, across gender, geography, means and ability. Savvy Games Group is a games and esports company formed with a mission to drive the long-term growth and development of esports and the broader games industry worldwide.
Through games, we see people of all backgrounds, ages, nationalities, genders and abilities connect, play, learn, compete and triumph together. We believe that games and esports are fast becoming key enablers for better entertainment, health, and education. We want to create and support more opportunities for people to benefit from and progress within the industry.
Savvy Games Group exists to: lead global games investment and growth by empowering people. Savvy Games aims to be one of the most active and prolific investors in the games industry β using significant capital to play a leading role in the long-term growth and development of the sector. Brian is CEO of Savvy Games Group, the Riyadh-based games and esports company with a mission to lead investment and long-term growth of the industry.
Brian has nearly 30 years of studio and operations experience, including leadership positions at Electronic Arts, Microsoft, and Activision Blizzard. While leading worldwide studios at Activision, he managed all development and more than a dozen studio acquisitions β tripling capacity, quadrupling revenue, and posting industry-leading margins. Brian is a board member of Embracer Group AB, an international games and entertainment group, in which Savvy Games Group is an investor.
Saleh Alfadhel is a seasoned financial expert renowned for his extensive background in finance and accounting. He has a remarkable track record serving on various boards and audit committees, including Riyadh Airports, Flyadeal, and AXA insurance, which further solidifies his reputation as a financial leader. Saleh now spearheads the financial strategy and operations of Savvy Games Group. As an integral member of the Executive Leadership Team, he plays a pivotal role in driving our growth, profitability and success.
