To browse Academia. This research investigates Tinder usage patterns among Pakistani adults from a socio-psychological perspective. It identifies significant gender differences in motivations, with men more inclined towards hook-up culture while both genders equally participate in relationship-building and personal identity exploration.
The findings illustrate the evolving landscape of dating in Pakistan amidst cultural taboos, highlighting a shift in social interactions and needs addressed by dating apps. Online dating apps such as Tinder are changing the way Indians date. Users capture the same social cues from Tinder profiles, as it does when you meet someone in the offline world. It has led to newer ways of communication and behaviors amongst the youth of urban India where Tinder has supremacy compared to other Asian countries.
This research will study these different behaviors amongst the Tinder users, resulting in a collective case study of relationships made on Tinder. Through in-depth interviews with both the genders, we will try to explore how Tinder has contributed to forge a new connection in almost real-time without waiting for a happy-chance.
Traditional conventions of match making and meeting potential partners were replaced by the Internet almost three decades ago. Today, mobile dating apps MDAs have become the preferred choice for young adults to meet new people.
The trend which originally started in the Western world has eventually caught up with India as well. In the absence of any published studies in the Indian scenario, the present study examined the consumption of the dating app, Tinder.
