This is a list of fictional characters in the television series Mad Men , all of whom have appeared in multiple episodes. Jared Gilmore plays Bobby throughout the third and fourth seasons. He later becomes a founding partner at Sterling Cooper Draper Pryce. Draper is the series' protagonist , and more storylines focus on him than on other characters. She was originally Draper's secretary, but showed surprising talent and initiative, including a knack—similar to Draper's—for understanding the consumer's mind.
Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger.
Peggy's first campaign is for Belle Jolie lipstick; she's promoted to junior copywriter on the same day that she goes into labor. Peggy either hid or was in denial about her pregnancy; she gives birth to a boy conceived with Pete Campbell,with whom she had a couple of one night stands.
After her return to Sterling Cooper, she continues to have success as a copy writer and eventually loses her little girl style, cuts her hair, and begins to dress more like an adult, but with subtle nods to her Catholic school girl upbringing. Peter "Pete" Campbell Vincent Kartheiser is an ambitious young account executive whose father-in-law controls the advertising for Clearasil , a Sterling Cooper account. Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes the partner of Sterling Cooper Draper Pryce.
Her family home was in Elkins Park, Pa. She speaks fluent Italian. She is the archetypal dissatisfied s housewife, who dutifully turned her back on her education and professional career as a model to become a homemaker. After obtaining a divorce from Don, she marries Henry Francis and moves to Rye in late Despite no longer being married to Don, Betty is shown to harbor feelings for him.
