Plymouth Business School. With companies investing more than ever in digital strategies, businesses must adapt to surviveβand thrive. This MSc immerses you in the real-world dynamics of digital and social media marketing, equipping you with hands-on experience that goes far beyond textbooks. MKT Marketing and Strategy. In this module, you will develop an understanding of the role of marketing and strategy in a range of contemporary organisations, examining the major themes within the marketing arena to enable you to evaluate and recommend appropriate actions to fulfil objectives.
The module introduces key concepts and frameworks of strategy which will develop your ability to apply appropriate analytical techniques used in strategic decision-making. You will explore the relationships between marketing and strategy and other business functions, using case studies to provide an integrative perspective on aspects of marketing and strategy within organisations.
MKT Digital Marketing. You will examine the constantly changing nature of digital marketing, looking at the origins of the discipline in the context of early e-commerce and moving into the current day. In this module you will learn how to deploy and evaluate data analytics and develop expertise to be able to engage in effective market research. This module exposes students to key concepts and theories relating to online communities and social networking. The module will provide the academic and conceptual basis for the development of effective social media engagement strategies such as, social media user behaviour, online community and personalisation.
PBS Capstone Project. In this capstone project, you will synthesise and apply learning from the taught element of the programme to a project of your choosing. There is scope for you to undertake a broad range of project types, including consultancy, business analysis, business development or academic study. Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.
The following programme specification represents the latest programme structure and may be subject to change:. Courses are specially designed for EU and international students who are missing the grades for direct entry to the University, and include full duration visa sponsorship. Committed to social, economic and environmental responsibility.
