And the Sydney radio shock jock, 53, attributes his remarkable success to just three simple yet impactful words. Dowsley was part of the team that secured a prime breakfast slot for the show on 2DayFM in He said that he believed much of the duo's success came down to Kyle continually repeating three words to bosses: 'I don't care.
Paul and Craig Bruce, who was the show's content director at the time, detailed a number of incidents where Kyle flipped the script on what was expected for conventional breakfast radio hosts. And the Sydney radio shock jock attributes his remarkable success to just three simple yet impactful words. The rules included keeping breaks to three minutes, to ensure news and traffic could be reported on time. Craig recalled being told off by Kyle off-air after the shock jock was keeping live chats running for more than 20 minutes.
If the content is going well, I don't care how long the news runs late by. It doesn't mater to me. Craig added that he had a very specific vision of how breakfast radio show should run - a vision that was promptly thrown out the window by Kyle. Kyle and his co-host Jackie O Henderson recently surprised fans with a very unlikely change to their popular radio show. Kyle and Jackie, 49, have failed to win over Melbourne viewers since expanding into the city in April , dipping down in the radio ratings.
However, seemingly in a bid to win over fans in the city, the top-rating Sydney KIIS FM show have now promised to 'behave' and down tone their cheeky antics. A new slogan advertising the show reads: 'Listen now.
We're behaving,' in an apparent bid to appeal to a larger audience in Melbourne. The advertisement has been plastered all over Melbourne's buses as the breakfast show have poked fun at their naughty reputation.
