With an open-minded, trusting and ambitious brand stakeholder team, it was the perfect combination for creative and courageous work. We launched our platform during the busiest retail season of all, making it the biggest Life Style Sports marketing campaign in recent years. In addition to the cheeky, emotional benefit, the platform could also stretch to show key functional customer benefits to the Life Style Sports experience - such as next-day delivery; the best brands and new releases.
We developed this brand-first campaign to land loud, powered by the talkability that a smart disruptive idea brings and all amplified through high-impact comms. It was incredibly exciting to see how this bold, brave campaign totally disrupted the mistletoe-filled, santa-fuelled, ding-dong-merrily-on-high Christmas traditional retail and advertising environment. Most importantly, our work helped position Life Style Sports in a new, provocative and disruptive place - moving it outside the sports retail category and into the big brand space.
It was also to get up close and personal so that this campaign would be almost visceral. Johnny Cullen , Creative Director, Thinkhouse, was responsible for leading the production, creatively directing the interdisciplinary team to achieve the high-production values we were aiming for. Barry's Tea wanted a fresh new TV campaign to take Ireland's most beloved tea brand into the s.
Thinkhouse created the new TV ad 'Sisters' See also.
