From wind tunnels to blind-testing popular cola beverages, brands must put their product through its paces. How else will they know if they can go toe-to-toe with their competitors? After all, consumers are looking for quality, especially when it comes to everyday essential products. Testing processes have to be innovative in order to give a brand something to shout about.
Fulton Umbrellas are keen to explore a few brilliant product testing methods! Participants blind tested two products, one of which was Pepsi and another was Coca Cola. After tasting both, the drinkers were asked to decide which one they preferred. Unsurprisingly, Pepsi reported more than 50 per cent of tasters were said to favour their drink over Coke. The testing initiative dates back to , and in the brand revived the concept in their Pepsi Max campaign. Umbrellas have to withstand a lot in order to make it as a daily essential.
Fulton is committed to ensuring that their products are always picked up from the porch on a day when the forecast is looking rather inclement. A sudden rainstorm is sometimes only half the battle, and an umbrella which gives way and reverses in the wind is never ideal. Fulton put their umbrellas to the test to assure quality performance in the harshest of conditions.
Fulton took products from their collection to be tested at the Imperial College in London, in the wind tunnel facility. The Fulton Cyclone golf umbrella was tested at a wind speed of 78mph, and the super strength durable structure will allow you to complete every round of the course even in adverse weather! The high-performance polyester fabric and lightweight aluminum frame of the products lived up to their function and disaster was averted βa Fulton success!
After all, the playground can be a challenging place for new school trousers and polo shirts. Tesco came up with a solution for this, and their annual campaign coincides with the start of the new school year: put the product testing process into the hands of the child wearing the garments! From hands-on art lessons to a bumps in the playground at lunchtime, the garments experienced it all. With scuff-resistant shoes to reinforced trouser knees, each uniform innovation was well and truly put to the test.
