Rotterdampas has become the largest, most used and highest rated city pass in the Netherlands, with more than , passholders.
Rotterdampas excists for 35 years already and aims to enable as many people as possible to participate in society, with extra attention for target groups who have a harder time. People who participate in activities become more connected with the place they live and are less likely to become socially isolated. With the Rotterdampas, you can do fun things in and around Rotterdam, either for free or with a considerable discount.
Think of free visits to museums, the cinema, sports, eating out and much more. In this way, the Rotterdampas ensures that the city becomes accessible to everyone, including people who have less to spend. The pass has grown into a successful cross-media product in which more than providers from the city are participating. Together with these partners, Rotterdampas ensures that everyone has the opportunity to participate in the cultural, sporting, educational and simply fun activities that the city has to offer.
In addition, the Rotterdampas supports a number of municipal contributions, for example, for people on a low income. With these credits, the passholder can buy school and sports equipment, clothing and other products that contribute to participation. Until a few years ago, the pass was mainly seen as a discount pass. In essence, it still is, but with the repositioning we emphasised the pleasure the pass brings. As a result, the Rotterdampas has grown into the largest, most used and highest appreciated city pass in the Netherlands, with more than , passholders.
Of these, 99, cards are used by people with a low income. In Rotterdam, 1 in 4 people now have the pass. In total, more than a million activities are undertaken.
