Talent Pool. Multi-Channel Posting. Specialist Department. Are you having trouble finding new channels for sourcing candidates? With the rise of social media and online platforms, the opportunities for sourcing have grown tremendously. Yet it can be difficult to know where to start.
But don't worry, we've put together a list of the top 22 sourcing channels that could help you to find more qualified candidates. Before you start choosing channels, there are a few things that you should do.
First, define your target group. You won't be able to pick the right channel if you don't know what target group you are looking for and what channel they use the most. Next, you should conduct keyword research so that you have a better understanding of the job titles being used in your target group. For example, if you are using the term "Online Marketing Manager" but your target group uses the term, "Digital Marketing Manager" you will get less applicants.
Screenshot: Example of a keyword research tool in Talention software. Finally, you need to define your target audience. These are the people that you want to reach through your sourcing efforts. It is important to narrow down specifics like location, skills, and professional experience. The key to a successful sourcing strategy is using multiple channels in an optimized way. While you are likely already using a few of the channels below, why not take a minute to scan the list and see if there are any new channels you could try out?
But don't forget, while this list contains a lot of inspiration, there may be even more specific channels that your target group uses, so make sure you do some channel research too. LinkedIn is the world's largest professional network, making it the perfect place for sourcing. To learn more about how to place job ads on LinkedIn, read more here. LinkedIn may be the largest professional network, but it's not the only one.
