Influencer Marketing. Guest Writer July 1, — 3 minutes read. Rather than focusing their efforts on one-off influencer campaigns, they now run an ambassador program in the hopes of finding people who actually love the brand to promote them in a more genuine, believable way. The benefits of long-term influencers For starters, a long-term relationship with an influencer will naturally combat influencer fraud.
Most fraudulent influencers are looking for a quick partnership so they can cash out and leave before you realise your negative return on investment ROI. Additionally, long-term influencer relationships ensure they will advocate for your brand in a more authentic way.
Influencers are human. As you deepen your relationship, they will grow more loyal and their content will become more personal — and their fans will notice. Their strategy? Finding the right brand ambassador There are many aspects to consider when starting your influencer search. Start by creating a clear action plan to determine who you are trying to reach, your goals for this particular campaign, how you want the influencer to talk about your products, and how you are going to measure success.
When vetting your candidates, make sure their audience overlaps with your target audience and inspect which products they are converting into sales to see if your brand could fit in. Watch out for signs that might signal fraud, such as a dramatic increase in followers, very little engagement and interactions, stock photos, or generic, meaningless comments on their posts. For instance, tools with influencer discovery, evaluation, relationship management, campaign reporting, and program measurement will make it easier for brands to find and track the right influencers and manage a longer-term relationship.
Measuring the impact Once your long-term influencer campaign is in place, it is critical to be able to effectively measure and assess its impact on your brand. Unfortunately, influencer marketing does not always offer clear results. While you can easily track some conversions, others require more planning and effort.
