Coronation Street has received a major boost in the same week that it has been at the centre of concerns following episode and job cuts. While the news of a potential 75 redundancies has hit hard, and half an hour of weekly drama will be lost from next year, the soap has had a welcome injection of positivity. Corrie was also congratulated for its focus on moving to a digital era as well as its diversity behind the camera, with over a fifth of episodes directed by people from protected minority group.
This will take the form of five weekly half hour episodes per soap, which effectively cuts minutes of filmed footage. The move will be marked by a spectacular stunt apparently never seen before, which is a bold claim. Coronation Street has stood out in the continuing drama field this year in its ambition to push the soap into ever more sophisticated, original and modern territory.
The show expanded its reach into the digital sphere, engaging new younger audiences through digital content, which achieved a combined reach of 1. Speaking of the decision and where things go from here, Head of ITV drama input Peter Lygo put a positive spin on matters as he confirmed it was a move led by fan viewing patterns.
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