In a blog on the company website , Uber said it tracked usage of the service during Friday and Saturday nights that were specific to those who "on occasion found love that you might immediately regret upon waking up the morning after. A further analysis which omitted the "weekend night" restriction showed that the number of Rides of Glory spiked in the days surrounding Tax Day on April 15 and Cinco de Mayo.
In addition, the user analysis showed which neighborhoods the Rides of Glory were most likely to have come from the night before. Uber said it was also able to determine that the greater the female-to-male ratio in a city's neighborhood, the more likely that neighborhood had a Ride of Glory.
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