To browse Academia. This paper will focus on European trends in health tourism, in particular the shift away from medicallyorientated, curative treatments for the physical body, towards a greater degree of self-responsibility through lifestylebased, preventative wellness activities. Many spas and wellness hotels have been quick to embrace these new trends, and consumers appear to have been receptive.
However, there are clearly national and regional variations. The research will start with a discussion of geographical and cultural differences between Northern, Western, Southern, and Central and Eastern European CEE regions and countries. The UK is mainly focused on holistic body-mind-spirit products and services in addition to beauty-based luxury spas, whereas Hungary has traditionally focused on medical baths which cure and rehabilitate physical illnesses.
This will be followed by an overview of one of the key markets for health tourism in Southern Europe, the traditional thermal or medical spa market. Data collected from a pilot survey of around health tourists in Portugal and Italy will be used to identify profiles, motivations and activities of visitors. Although the primary data in this paper is based on a limited number of countries in Western, and Southern Europe and CEE, secondary data derived from extensive desk-top research is used to profile others.
The Unity of Science in the Arabic Tradition, Journal of the American Society of Nephrology, Training of hotel managers on duty in case of emergencies, Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Taking your Life into your own Hands? Keywords: Europe; health tourism; wellness; spas; holistic.
Introduction Methodology This paper will focus on the development of European health and wellness tourism starting with an overview and analysis of selected regions and countries. Secondary data sources derived from extensive desk-top research will be used to profile a number of countries in these regions. This will be followed by more detailed case studies based on both secondary and primary data of Hungary CEE and the UK Northern Europe , which represent quite different ends of the health and wellness spectrum in terms of curative and preventative approaches and attitudes to health.
