Once viewed with suspicion, dating websites have become an ordinary way for singles to search for a companion.
There is the variety of online dating services in Finland, and they connect one lonely soul with another. But somewhere along the line things changed: dating websites, once regarded mostly as belonging in the seedy underbelly of the Internet, seem to have become a conventional element of dating culture.
These days, it seems that everyone has a friend or a family member who has used an online dating service successfully. The figures provided by the major Finnish dating websites testify to the popularity of Internet dating. For instance, over a million messages are sent every month between the users of E-kontakti. For further statistics, Heli Ruotsalainen, product manager at E-kontakti.
For example, when the dating site eHarmony examined how newlyweds in the US had met each other in , it found that online dating was the third most common way, after work or school and meeting through friends or family. Dating is of course only one area that is affected by our expanding digital lives. So why not also date online? In a world where time is more and more insufficient, this makes you more efficient.
Although there undoubtedly are sketchy websites with plenty of fake profiles out there, the interviewed services stress that they work hard to make sure their users are who they say they are: E-kontakti. Both sites also encourage their users to report suspicious profiles. Only a fraction of the articles are available to public, please subscribe to be able to read whole article on the digital paper.
