Like last year, the vodka brand is encouraging its fans to share what makes their nightlife original and vote for the best ideas. These will be implemented on November 12, the big night. This time, 50 countries all around the globe will be involved in the night swap.
These one-of-a-kind nightlife parties, which will include music, drinks, places, tastes and dances, will be hosted at special venues: Just like in , people from one country will contribute ideas for a party to be arranged in another country. Last year, the programme was launched in 14 countries the USA, Australia, Canada, the GB, Thailand, Brazil, and Germany, to name but a few in 10 different time zones, engaging 2 million people through Smirnoff Facebook fan pages.
Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, places, and more creating a nightlife cocktail of unique events. The most inspiring suggestions from each region will be captured online and exchanged with another country on November 12, when the night swap takes place.
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