Are you ready to manage the integrated execution and delivery of all media, influencer and PR campaigns across paid, owned and earned channels?
Are you passionate about shaping the future of brand engagement? Join us as Media and Influencer Marketing Manager FraBel, where you will play a pivotal role in defining and executing local connections plans for appropriate brands. As a key player in our team, you will collaborate with commercial leadership and central teams to drive resource allocation strategies and ensure excellence in all connection activities both tests and campaigns, through continually challenging the status quo in local markets.
You will lead the charge in directing local media, experiential, and digital agency relationships, leveraging data to monitor key KPIs and measure the impact of our investments on brand sales, household penetration and brand affinity. Join our collaborative team including our overall connections team and your local cluster team and make a lasting impact on household penetration and brand affinity. So, what does it take to be successful in this role?
We are looking for a Media and Influencer Marketing Manager with a consumer-first mindset and strong analytical skills to drive our new connections capabilities forward. The ideal candidate will have experience managing agencies and maximizing these partnerships, along with extensive knowledge of media planning, pricing, and retail media. Comfort with real-time optimization and the ability to flex media planning based on brand life stage and goals are essential.
Proven expertise in tracking, measuring, and optimizing against KPIs is required, as well as strong coordination skills and a knack for building relationships. In this role, you should possess a deep understanding of social media platforms and the evolving creator industry, coupled with an ownership mentality always day 1 and a passion for continuous improvement driven by data. A balance of strategic vision and hands-on execution is crucial, as is a collaborative mindset to work across teams with a shared vision.
