By Ellen Meyers. Travelers will spend more time on their phones, gloating about their summer getaway on social media, than actually soaking in the sun. Dallas-based Hotels. The online booking website found that travelers like to brag on social media and make sure that their Facebook posts get more likes than their travel companions.
Travelers spend on average three hours a day on their mobile devices, but they spend less than two and a half hours at the pool.
In fact, about six percent of vacationers spend more than seven hours a day on their phones. The phone use goes beyond texting friends and family. Some 50 percent of travelers polled upload photos on social media just to show off, while another 28 percent do it to make friends jealous. Become a business insider with the latest news. Or with:. By signing up you agree to our Terms of Service and Privacy Policy.
In fact, one out of 20 vacationers engage in Facebook competitions with their travel buddies. The goal? To make sure that their content is better than their friends so they get more engagement on social media. Meanwhile, 20 percent of people surveyed spend part of their vacation checking how many likes and comments their posts get. Facebook is one of the most used social media platforms for travelers: nearly 80 percent of people use it while away on vacation.
Instagram is the second most popular social channel 32 percent , followed by YouTube 25 percent , Twitter 24 percent and Pinterest 14 percent. Updated a. Business Briefing. Or with: Google. More about:.
